I help brands solve problems using software | CEO at Appunite | Adaptive Organizations in Complex World | Designing modern workplace | Remote | Culture
About me
I believe that technology and software products serve people and businesses. However, I am frustrated by the fact that businesses spend huge amounts of money on software that does not bring them the expected benefits. I am dedicated to helping to solve critical challenges using software, ensuring that every dollar spent on technology translates into tangible business benefits and transformative outcomes.
As the Founder and CEO of Appunite, I have over 20 years of experience in Tech, Design, and Business. I’ve worked on digital innovations and built dozens of software products, helping clients such as Starbucks, MGM, Zumba, and Allegro.
I’m passionate about Adaptive Organizations. I believe that old org-schemes and top-down approaches don’t work well in the VUCA environment. Human-centered organizations are the way to build organizations of the XXI century. I share my insights and expertise as a seasoned company founder and build an innovative environment for the people I have the privilege to work with.
Recently, focused on building a new category - Empowered Software Agency, which challenges the status quo that the agency can be only responsible for feature delivery. By offering a unique combination of consultancy on product and execution, we take responsibility for outcomes.
🌟 Content
Check out my recent blog posts
📕 Books
I recommend
Books
Antifragile: Things That Gain from Disorder (Incerto)
Humanocracy: Creating Organizations as Amazing as the People Inside Them
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Brave New Work: Are You Ready to Reinvent Your Organization?
How the World Really Works: A Scientist's Guide to Our Past, Present and Future
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers
Systems Inspired Leadership: How to Tap Collective Wisdom to Navigate Change, Enhance Agility, and Foster Collaboration
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Thinking in Systems
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Zero to One: Notes on Startups, or How to Build the Future
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Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
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The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed
Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)
Marty Cagan
Experimentation Works: The Surprising Power of Business Experiments
Principles: Life and Work
Radical Candor: How to Get What You Want by Saying What You Mean
Or maybe X?